Mumbai · Senior Marketing Leader · Open to Global Opportunities

Sriram
Subramanian

FinTech Marketing · Consumer Growth · AI-Driven Campaigns

Eleven years building growth engines for India's most consequential fintech platforms. From payments infrastructure trusted by 1.4 billion people, to a crypto exchange at $1B+ scale, to a regulated investment marketplace. I translate market complexity into compelling consumer stories — and ambiguity into measurable, sustained growth. Actively exploring my next chapter.

Open to Opportunities → View My Career
Sriram Subramanian

// Open to Dubai & Bangkok

0
Years Experience
FinTech · Payments · Crypto
0
Users Acquired
CoinDCX platform
0
Acquisition Growth
IndiaBonds YoY
0
KYC Funnel Lift
7.5% → 38%
0
Volume Scaled ($)
CoinDCX derivatives
0
Revenue Growth
New product vertical
About

The Story
Behind the Numbers

Most marketers work on products. I've worked on the rails that products run on. At NPCI, I marketed UPI and RuPay to a nation of 1.4 billion — products so foundational they're now the global real-time payments standard, adopted in the UAE, Singapore, France, UK, and 10+ countries. At CoinDCX, I built an entirely new trading vertical from zero and took it to a billion dollars. At IndiaBonds, I'm writing the playbook for retail bond investing in India.

What sets me apart is the ability to live in two worlds simultaneously — analytical rigour (attribution models, funnel analysis, CAC/LTV) and creative brand instinct (campaign narratives, agency direction, founder voice). I've managed $2.4M budgets and teams of 10+, while still being the person who personally crafts the campaign copy.

Beyond marketing: I'm a marathon runner, a disciplined gym regular, and an enthusiastic traveller who finds insights in every new market I visit. I'm now actively exploring senior marketing leadership opportunities in Dubai, Bangkok, and global markets where my fintech expertise and growth architecture skills can create real impact.

📈 Full-Funnel Growth Architecture
Acquisition to retention to revenue. Not a channel specialist — a system builder. CAC, LTV, cohort analysis, CRM automation, A/B experimentation at real scale.
🤖 AI-Native Marketing Operator
LLM-powered content pipelines, agentic campaign automation via MoEngage, predictive CLV models — built and deployed before it became a talking point.
⚖️ Regulated Market Specialist
SEBI, RBI, and crypto compliance translated into high-converting, user-first messaging. A rare and valuable skill in any fintech growth role globally.
🌏 India-Scale Consumer Marketing
1.4B consumer touchpoints. Now actively targeting senior roles in Dubai, Bangkok — markets where fintech is exploding and where my expertise travels well.
Career

Where I've
Made My Mark

Mar 2024 — PresentMumbai, India
Head of Marketing
IndiaBonds (IB Future Tech Private Limited)
SEBI-registered OBPP · India's leading retail fixed-income investment platform
  • Architected and executed a ₹20 Cr integrated marketing strategy — CNBC-TV18 "Bond Street" partnership, Radio, Google, Meta, Bing, Taboola, print, and events
  • Delivered 130% user acquisition growth and 200% monthly growth in verified sign-ups through analytics-led performance marketing
  • Scaled KYC conversion from 7.5% → 38% (a 5x improvement) through AI-assisted lifecycle automation and CRM journeys via MoEngage
  • Built a 1,750+ partner ecosystem (IFAs, CAs, RIAs) through automated email/WhatsApp journeys and structured RM collaboration programs
  • Managed a $1.2M+ annual budget with full P&L accountability; improved domain authority 18 points and grew earned media 55%
Jun 2021 — Mar 2024Bengaluru, India
Senior Manager — Marketing
CoinDCX
India's largest cryptocurrency exchange · 10M+ users
  • Built derivatives trading marketing from zero — scaling volume $0 → $1B with 45x revenue growth, 1,800 high-intent conversions, 70% user retention
  • Scaled platform to 10M+ users in under two years through performance-led acquisition and social-first content campaigns
  • Led Kantar consumer research, translating insights into campaigns achieving 15% brand awareness growth and 30% engagement uplift
  • Managed a $1.2M+ annual budget across performance, brand, and creator partnership channels
Aug 2019 — Jun 2021Mumbai, India
Marketing Manager
NPCI — National Payments Corporation of India
UPI · RuPay · Bharat BillPay · BHIM · 640M+ daily transactions · global standard in 10+ countries
  • Marketed UPI, RuPay, Bharat BillPay, and BHIM to 1.4 billion Indians — UPI is now the global real-time payments standard in UAE, Singapore, France, UK, and 10+ countries
  • Spearheaded the full brand repositioning of Bharat BillPay — consumer research, identity overhaul, and integrated ATL/BTL/digital execution
  • Launched 'Bindaas BillPay' and 'Be Assured', driving measurable uplift in recurring digital payment volumes
  • Managed a $2.4M digital budget, achieving 25% growth in recurring payment transaction volumes
Jun 2018 — Aug 2019Mumbai, India
Social Media & Account Management
Ethinos Digital Marketing
  • Managed integrated digital strategy for NPCI's brand portfolio — achieving 20% engagement growth and 25% follower acquisition across all channels
Nov 2015 — Jun 2018Mumbai, India
Senior Digital Marketing Executive
Webbie Solutions Pvt. Ltd.
  • Delivered 200% organic traffic growth in 6 months through comprehensive SEO, content strategy, and on-page optimisation programs
Capabilities

What I
Bring to Every Role

⚡
Performance & Growth
Google AdsMeta AdsBingTaboolaApp CampaignsCAC OptimisationLTV Modelling
🔁
CRM & Lifecycle Automation
MoEngageCleverTapHubSpotSalesforceDrip FlowsWhatsApp API
📊
Analytics & Experimentation
GA4AmplitudeMixPanelMetabaseSQLA/B TestingAttribution
🤖
AI-Powered Marketing
LLM PipelinesAgentic AutomationPredictive CLVPrompt Engineering
📣
Integrated Campaigns
ATL (TV, Radio)BTL (Print, OOH)Social-FirstBrand PartnershipsPR & Earned Media
🚀
Product Marketing & GTM
PositioningMessagingConsumer InsightsProduct LaunchesCompetitive Analysis
Beyond the Boardroom

The Discipline
Behind the Marketing

The same discipline that drives a marathon shapes how I approach marketing. Consistency over inspiration. Systems over willpower. Data over gut. I've been a serious runner and gym regular for years — because the habits you build in your personal life directly fund your professional performance.

Marathon running teaches pacing, patience, and hitting targets under pressure. The gym teaches that small daily compounding creates extraordinary long-term outcomes — the exact philosophy I apply to growth marketing. You don't build a $1B trading vertical in a sprint. You build it rep by rep, day by day.

"Marketing, like running a marathon, is about who shows up every day — not who has the best race plan on paper."
Marathon Commitment🏃
Gym Consistency💪
Long-distance Endurance👟
42K
Marathon Distance
5x
Weekly Gym Sessions
Early
Morning Riser
Zero
Excuses Made
World Perspective

Travel as
Market Research

The best marketers are the most curious people in the room. Travel is my research methodology. Every new country gives me a fresh lens on consumer behaviour, brand perception, and what resonates across cultures.

From Southeast Asia's hyperconnected digital markets to the premium consumer cultures of the Middle East — my travel directly shapes how I think about market localisation, cultural nuance, and global brand building. It's also why I feel confident pursuing opportunities in Dubai, Bangkok, and beyond.

🇲🇾 Malaysia 🇦🇪 UAE 🇸🇬 Singapore 🇹🇭 Thailand 🇮🇳 India + More
Social

Find Me
on Instagram

A real-time window into my world — from marathon mornings and gym sessions, to marketing thoughts, travel diaries, and the everyday moments that make life worth documenting.

📸

@srirams92

Follow for marketing, fitness & travel

Follow on Instagram →
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✈️
💪
📊
🌏
🎯
Actively exploring new opportunities

Let's build
something exceptional.

I'm open to senior marketing leadership conversations across FinTech, Growth, and Product Marketing — particularly in Dubai, Bangkok, and ambitious global companies. If you're building something that demands a marketing architect with a proven track record, I'd genuinely love to talk.

shrisn9@gmail.com → +91 90296 79643
inlinkedin.com/in/srirams92
📍 Mumbai✈️ Open to Dubai✈️ Open to Bangkok🇮🇳 Indian National